Sean Walther's Blog

Analyzing Twitter Traffic

I’ve posted a few times on my experiment to see how much Twitter boosts my overall traffic.  In doing so I’ve noticed a lot of my traffic now comes from strange sources.  With the use of TinyURL, and some of the interfaces people use for twitter, traffic is difficult to watch.

An article I just read on Yoast, The analytics issue with Twitter offers a nice solution.  

According to Tweetstats.com, only 50% of twitter traffic comes from the web.  The other 50% comes from all sorts of various applications.

How do we track it?

One great way, suggested in the aforementione article, is to tag twitter posts with campaign tags.  Just like large companies do, tagging traffic as a campaign will let you analyze traffic coming form all Twitter sources.

Check out the original post, The analytics issue with Twitter.  He deserves credit on this, I’m just pointing you to his article.

Tags: Analytics, analyze, TinyURL, Traffic, Tweetstats, Twitter, Yoast