Traffic

Rich Snippets: How to properly list Reviews, People, Businesses, Events and Recipes for Google

Monday, April 26th, 2010 | Business | 4 Comments

Rich snippets let you share your reviews, people, businesses, events and recipes more accurately with Google.  Why do what helps Google?  Because Google will, in turn, help you.

If you properly implement rich snippets in either microdata, microformats or RDFa — you will see more traffic thanks to enhanced listings in Google.  Google provides useful snippets in search results that are more likely to draw the eye and attention of end users.

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Analyzing Twitter Traffic

Tuesday, January 20th, 2009 | Business | 2 Comments

I’ve posted a few times on my experiment to see how much Twitter boosts my overall traffic.  In doing so I’ve noticed a lot of my traffic now comes from strange sources.  With the use of TinyURL, and some of the interfaces people use for twitter, traffic is difficult to watch.

An article I just read on Yoast, The analytics issue with Twitter offers a nice solution.  

According to Tweetstats.com, only 50% of twitter traffic comes from the web.  The other 50% comes from all sorts of various applications.

How do we track it?

One great way, suggested in the aforementione article, is to tag twitter posts with campaign tags.  Just like large companies do, tagging traffic as a campaign will let you analyze traffic coming form all Twitter sources.

Check out the original post, The analytics issue with Twitter.  He deserves credit on this, I’m just pointing you to his article.

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Twitter Traffic Experiment

Thursday, January 8th, 2009 | Business | No Comments

twitter_logo_sWe’re doing an experiment right now.  I’ve been wanting to get into Twitter to see how it is.  Something I hve been investigating over the last few months is the impact of various methods in building traffic and exposure on the web (the two are tightly intertwined… sometimes unfortunately).

I have a few friends on Twitter who have been trying to get me on there.  So I caved.  I setup a Twitter account (seangw for those of you out there).  

First of all, please comment me if I’m using terminology incorrectly.  Some words I just discovered today:

  • Retweet
  • Tweets
  • Tweeting 

So far I have managed to let my friends, who have been “tweeting” me for the past 8 months, know that I am finally there to receive the messages (some date back to July 2008).  

I have also managed to find Twellow.com — which tries to act like a Yellow Pages for Twitter.  It lets you find people who are interested in the same thing as you, and follow them on Twitter.  Right now I think I have followed 45 people (I had 3 people I had been following since the account was first created).  I’ve actually seen some interesting things in the last 6 hours already.  

Information I’ve found interesting just over the course of this one evening has been:

  • Feedback on the MacWorld event
  • links to a new iPhone OS (I may follow up on this, I’m not sure how reliable the link is)

Not a bad total for the first evening of watching Twitter on my iPhone while watching TV.

The real part of the experiment is how much traffic does Twitter actually drive to a blog/website?

Obviously, I intend to make my presence on Twitter permanent.  In this unique time I have recording mechanisms set up to allow an analysis of the “Twitter” effect.  I will be paying attention to the growth of my followers, along with the traffic I see from Twitter.  

Earlier today I had read a blog posting that said over 90% of his traffic now comes from Twitter.  I think that was mostly bullshit, as he was selling applications to build up Twitter traffic.  He did have a vested interest in peddling the case.

So — if you’re from Twitter, please follow me and spread the word (I will follow everyone who follows me, after all, you must have good taste).  If not, check it out — it’s not that scary.

So far I’ve been averaging about 50 visits a day on this blog prior to Twitter.  I have been adding a lot of content now that the holidays are over, and traffic on other sites is going up in general, but we should be able to see the effects of Twitter (with a very small grain of salt).

Any and all feedback is more than welcome!

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