tracking

Carrier IQ: How to Disable Tracking on Your iPhone

Friday, December 2nd, 2011 | Business | 3 Comments

There has been a lot of news surrounding Carrier IQ recently.

Is Carrier IQ on your iPhone?  Yes.

Apple has said that it’s not on every device, and while that might be true, it’s probably running for a lot of us.  If you have Diagnostics & Usage turned on, then it is running on your iPhone (that’s how Apple dances around it, iOS 5 asks if you want to turn it on).

iPhone: Disable Carrier IQHow do you turn off Carrier IQ?  It’s very easy on the iPhone:

  1. Open Settings
  2. Go to Location Services
  3. Scroll to the bottom and go to System Services
  4. Turn Diagnostics & Usage off
It sucks that Carrier IQ is on our iPhones, but it’s nice that we can turn it off

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Rant: Privacy, Tracking, and the Internet

Friday, July 30th, 2010 | Business | 7 Comments

I just got an email alert from WSJ.com saying:

The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found.

The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time.

This impacts me directly, as I frequently work on large e-Commerce sites and have seen first hand the use of tracking technology.

Tracking technology has been around for a long time.  Both on the internet and off.  When you walk into a store, a well trained sales rep should be watching you, gauging your interest, seeing what you look at, and overall deciding the best way to approach you for a sale.  This is not aggressive, this is their job.  This is what websites do.

› Continue reading

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How To: Track File Downloads with Google Analytics

Wednesday, March 25th, 2009 | Business, Tutorials | 11 Comments

Google Analytics is what most people use nowadays for web traffic reports.  It is flexible, powerful and simple.

The problem with Google Analytics is that it doesn’t analyze web traffic reports, but generates data in real time.  In most cases, this isn’t a problem.  In fact, it is big feature.  The problem is what about files that do not parse javascript such as PDFs, ZIP files, or other non-HTML documents.

When a user clicks on a PDF from your site, you will never see that PDF in Google Analytics.

How to track File downloads with Google Analytics
It’s very easy.  As is most things with Google Analytics.

Google Analytics provides a method for tracking anything you want.  It’s called “_trackPageview”.

You use it in javascript as “pageTracker._trackPageview(‘/downloads/map’);”.

How does this help us track file downloads?  Simply modify the link to the file asset to have an “onClick”:

[jscript]
Link to the file here:

<a onclick=”javascript: pageTracker._trackPageview(‘somefile.pdf’);” href=”somefile.pdf”>Download somefile.pdf</a>

[/jscript]

See how easy that was?

Hopefully you have a function used to print out those links, then you can modify it in one place (that’s what I did).

You should see results in Google Analytics under Top Content shortly.

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