Time to learn the inner workings of another social network.
My gut reaction is to think Twitter is “small” so medium should be … a little longer but not quite a blog (like Blogger)?
According to Evan Williams:
We’re rethinking publishing and building a new platform from scratch. This is a preview.
Of course, you can find @Medium on Twitter. They haven’t said much yet, but this is just getting started.
Google Analytics does a lot for us, and it does so much that we can’t always find some of the cooler functionality.
I recently discovered some VERY useful information regarding social media linking in Google Analytics.
Google Analytics will let you review the social media discussions and events (+1, Like, Bookmaarks, etc) and do the usual stuff with it.
To find your Social Media actions in Google Analytics:
- Log into Google Analytics and get to your Standard Reporting dashboard
- In the left nav, navigate to: Traffic Sources -> Social -> Pages
- Here you can see your most “Liked” content, but it gets better… (and the activity incoming from social networks)
- Click on any of the “Pages” in the list, I clicked the first link
- You can now see various Social Media networks that drive your traffic (“Social Referral”)
- Click on “Activity Steam”
- Here you land on the “Conversations” section, you can also click on the “Events” section (next to “Viewing” above the actual data)
- Great — but there’s more…
- Click on “ALL” under the “Pages” title (top left corner) — this can be done under events and conversations
Using this you can see all social media conversations sending links to your site, as well as all actions (and sometimes which user) that saved/liked/plussed your site.
I’m usually not a fan of the opinions of investors, but I think Roger McNamee, of Elevation Partners, hits on quite few good points. Business Insider has some good bullets from the video, but watch the video:
Some ideas I agree with/find intersting in the video include:
- Shift in search technology requirements
- The greater focus on HTML5
- Why indexed search is becoming less important
- Social Media startups are useless, they should be just assumed functionality by now
- Microsoft has lost it’s control over internet connected devices