Sean Walther's Blog

Rich Snippets: How to properly list Reviews, People, Businesses, Events and Recipes for Google

Rich snippets let you share your reviews, people, businesses, events and recipes more accurately with Google.  Why do what helps Google?  Because Google will, in turn, help you.

If you properly implement rich snippets in either microdata, microformats or RDFa — you will see more traffic thanks to enhanced listings in Google.  Google provides useful snippets in search results that are more likely to draw the eye and attention of end users.

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Tags: Businesses, Events, Google, HTML5, microdata, microformats, People, RDFa, Recipes, Reviews, Rich Snippet, Rich Snippets Testing Tool, snippets, Traffic, xhtml