Sean Walther's Blog

Google Webmaster: Site Performance is as important as SEO

Web developers always say it’s important to speed up a site.  Either cut the size of an image, or minimize requests.

Why should we?  Everyone has a broadband connection and a fast computer.  Why worry about an extra second or two?

First, it’s never just worrying about a second, it’s sometimes worrying about cutting a few milliseconds off a page load.  Eliminating 1 HTTP request.

Fixing site perforamance is just as important as doing proper SEO.  If you do all the SEO work in the world, Google won’t want to index a slow site.

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Tags: Google, Google index, Google search, Google Webmaster, index, Indexing, Latency, Optimization, search engine optimization, SEO, Site Performance

Google Caffeine Launched – and how it will affect SEO

Google has changed their indexing subsystem significantly.

It has now named “Caffeine” and is supposed to be another generation in terms of the quality of the Google index.  The new index service supposedly indexes 50% faster than the old indexing system, and will delivery “fresh” results.

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Tags: Caffeine, Google, Google Caffeine, Indexing, Search Engine, SEO