Google Analytics

Google Analytics: Find your Social Media Activity, a Tour

Monday, May 14th, 2012 | Business | No Comments

GoogleGoogle Analytics does a lot for us, and it does so much that we can’t always find some of the cooler functionality.

I recently discovered some VERY useful information regarding social media linking in Google Analytics.

Google Analytics will let you review the social media discussions and events (+1, Like, Bookmaarks, etc) and do the usual stuff with it.

To find your Social Media actions in Google Analytics:

  1. Log into Google Analytics and get to your Standard Reporting dashboard
  2. In the left nav, navigate to: Traffic Sources -> Social -> Pages
  3. Here you can see your most “Liked” content, but it gets better… (and the activity incoming from social networks)
  4. Click on any of the “Pages” in the list, I clicked the first link
  5. You can now see various Social Media networks that drive your traffic (“Social Referral”)
  6. Click on “Activity Steam”
  7. Here you land on the “Conversations” section, you can also click on the “Events” section (next to “Viewing” above the actual data)
  8. Great — but there’s more…
  9. Click on “ALL” under the “Pages” title (top left corner) — this can be done under events and conversations

Using this you can see all social media conversations sending links to your site, as well as all actions (and sometimes which user) that saved/liked/plussed your site.

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Google Analytics: Get Your Profile ID

Tuesday, November 29th, 2011 | Business | 1 Comment

I was setting up a WordPress plugin, and it was asking me for my Google Analytics Profile ID.

This shouldn’t be hard.

Well, it is.  Your GA Profile ID is NOT your “UA-xxxxxx-xx” number.  Actually it is a 9 digit number unique to your site profile.

To get it you need to:

  1. Log into Google Analytics
  2. Access your site’s profile (get to the dashboard)
  3. Your URL should look like:
    https://www.google.com/analytics/web/#report/visitors-overview/a1234b23478970p987654/
  4. That last part, after the “p” is your Google Analytics Profile ID, in this case (this is a fake account) it is “987654”

A lot of search results will tell you the old method (copy the “id” value from the URL) but that isn’t valid anymore.

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Google Analytics: Real Time analytics Support

Thursday, October 27th, 2011 | Business | No Comments

Google LogoAs of this morning, Google Analytics has been updated to provide FREE real time analytics.  This is the biggest thing that has happened to Google Analytics since it was released.

To access the new feature, you must be using the “New Version”:

  1. Click “New Version” in the top right corner (if it says “Old Version” as a link, you are using the new version)

Then, once you log out, and log back in to the New Version:

  1. Access your profile
  2. Click on “Home” in the top nav
  3. Click “Real-Time (BETA)” in the top left nav
  4. Real time reporting!
If this doesn’t work for you, then you should request access to Real-Time analytics.

› Continue reading

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Google Analytics Session Definition Changed

Monday, September 19th, 2011 | Business | No Comments

This got past me last month, and wanted to make sure all my “loyal” (hah, no offense but most of you are from India just looking for a fix to something) readers saw this.

As of August 11, 2011 Google changed the way Sessions are defined.

The old model ended a session when one of the following occurred:

  • More than 30 minutes between pageviews
  • At the end of a day (local time midnight)
  • When a visitor closes their browser

In the newer version, Google ends a session when:

  • More than 30 minutes between pageviews (same)
  • At the end of a day (local time midnight, same)
  • When any traffic source value for the user changes.  This includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gclid.

› Continue reading

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Speed Up Google Analytics: Use Async

Wednesday, December 2nd, 2009 | Business | No Comments

Saw a great post at High Performance Web Sites blog, Google Analytics goes async.  The author is Steve Souders, who works at Google on web performance.  So this is from the horses mouth.

Think about it, why would you care when the Google Analytics code is loaded?  All it does is capture data, as long as Google gets it — it may as well go out at midnight.  The new code enables an “async” request in HTML5. › Continue reading

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How To: Track File Downloads with Google Analytics

Wednesday, March 25th, 2009 | Business, Tutorials | 11 Comments

Google Analytics is what most people use nowadays for web traffic reports.  It is flexible, powerful and simple.

The problem with Google Analytics is that it doesn’t analyze web traffic reports, but generates data in real time.  In most cases, this isn’t a problem.  In fact, it is big feature.  The problem is what about files that do not parse javascript such as PDFs, ZIP files, or other non-HTML documents.

When a user clicks on a PDF from your site, you will never see that PDF in Google Analytics.

How to track File downloads with Google Analytics
It’s very easy.  As is most things with Google Analytics.

Google Analytics provides a method for tracking anything you want.  It’s called “_trackPageview”.

You use it in javascript as “pageTracker._trackPageview(‘/downloads/map’);”.

How does this help us track file downloads?  Simply modify the link to the file asset to have an “onClick”:

[jscript]
Link to the file here:

<a onclick=”javascript: pageTracker._trackPageview(‘somefile.pdf’);” href=”somefile.pdf”>Download somefile.pdf</a>

[/jscript]

See how easy that was?

Hopefully you have a function used to print out those links, then you can modify it in one place (that’s what I did).

You should see results in Google Analytics under Top Content shortly.

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