black hat

Google’s Matt Cutts on White Hat SEO Tactics

Wednesday, April 25th, 2012 | Business | No Comments

GoogleSEO professionals argue day in and day out about whether or not to use Black Hat SEO tactics. ¬†For those of you not aware of the difference between White Hat and Black Hat tactics, here’s a few bullets…

White Hat Techniques

  • Improve usability of site
  • Generate Content
  • Improve site speed
  • Marketing the site legitimately
  • Technically implement the site correctly
  • Anything a search engine would want you to do

Black Hat Techniques

  • Buying links
  • Keyword spamming
  • Link circles
  • Spam commenting / linking
  • Farming out link generation
  • Anything to fool a search engine into thinking you are bigger than you are

I will admit that for certain clients, it is useful to consider some black hat techniques.  Black hat techniques come at a higher price tag, and much shorter term lifespan.

Matt Cutts (of Google), considered one of the closest things many of us have to seeing inside Google’s head, wrote an article talking about Google’s stance on White Hat versus Black Hat.

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