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Google Analytics: Find your Social Media Activity, a Tour

Monday, May 14th, 2012 | Business | No Comments

GoogleGoogle Analytics does a lot for us, and it does so much that we can’t always find some of the cooler functionality.

I recently discovered some VERY useful information regarding social media linking in Google Analytics.

Google Analytics will let you review the social media discussions and events (+1, Like, Bookmaarks, etc) and do the usual stuff with it.

To find your Social Media actions in Google Analytics:

  1. Log into Google Analytics and get to your Standard Reporting dashboard
  2. In the left nav, navigate to: Traffic Sources -> Social -> Pages
  3. Here you can see your most “Liked” content, but it gets better… (and the activity incoming from social networks)
  4. Click on any of the “Pages” in the list, I clicked the first link
  5. You can now see various Social Media networks that drive your traffic (“Social Referral”)
  6. Click on “Activity Steam”
  7. Here you land on the “Conversations” section, you can also click on the “Events” section (next to “Viewing” above the actual data)
  8. Great — but there’s more…
  9. Click on “ALL” under the “Pages” title (top left corner) — this can be done under events and conversations

Using this you can see all social media conversations sending links to your site, as well as all actions (and sometimes which user) that saved/liked/plussed your site.

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