Google+ is important for all marketers and web developers to understand.
Growth in Google+ has been growing faster than anyone had intended (even Google is surprised, and ran out of disk space).
Why is Google+ Important
Like all major internet communities in the past 15 years, they all come to an end. AOL was the king for years (remember when your AOL IM screen name was just as important as your current Facebook profile?). After that died off, and AOL became “lame”, we all moved to MySpace. I remember looking down upon people who still had “@aol.com” email addresses. As a web developer I was hearing for years that clients wanted to developer their own version of MySpace.
Now, we’re ashamed of MySpace, and many of us have removed our pages (I don’t know if mine is still up, I haven’t logged in in years). Why didn’t we like MySpace? It wasn’t clean, it wasn’t professional, and alienated many of our family members (could you imagine putting our grandparents on MySpace?).
Facebook has been all the rage recently. It appeals to a broader demographic. You can get your parents on Facebook, along with your grandparents, and some people even have their pets on Facebook. Fortunately our dog still doesn’t have her own Facebook page. I’m fighting against it.
We have to plan for the next steps. Historically companies have peaked, and then gone down hill. If you are the founder of a company, when do you want to cash out? At the peak. Facebook is positioning for an IPO (and many feel it will kill the company). Zuckerberg is cashing out.