Medium: Yet Another Social Network

Thursday, August 16th, 2012 | Business | by

MediumFrom the creators of Twitter and Blogger comes Medium.

Time to learn the inner workings of another social network.

My gut reaction is to think Twitter is “small” so medium should be … a little longer but not quite a blog (like Blogger)?

According to Evan Williams:

We’re rethinking publishing and building a new platform from scratch. This is a preview.

Of course, you can find @Medium on Twitter.  They haven’t said much yet, but this is just getting started.

Is “rethinking publishing” just going beyond 140 characters to … 280?  I’m somewhat skeptical.  I do appreciate the need to get better content from social media, than the current garbage pile we have.

The goal of Medium is to let publishers choose their level of involvement with the platform.  Twitter requires almost constant attention to grow properly.  Blogs look “old” if they’re not updated on a regular basis (sorry about that!).  Medium’s goal is to relieve that pressure from authors.  Isn’t that pressure tightly coupled with the drive to contribute to those platforms?

When I work with business and individuals who want to get involved with Twitter or blogging, typically their goal is not “to contribute to the hive”, but to advance their own business goals.  That’s usually higher visibility, more traffic, and ultimately, more business.  I’m not sure how a platform that may be taking that away will garner the same level of contribution — but they are “rethinking publishing”.

Given the pedigree of the leadership, I’d take this effort seriously.

If you want to check out a “Collection” on Medium, here’s Been There. Loved That.

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