This is less technical, and a warning to those getting involved in automated lead generation systems… and those using it.
Nine months ago I, as a consumer, tried using one of them online “Car Insurance Quote” systems. It was powered by NetQuote (which I found out recently). I know they’re all garbage, but it would at least get me in contact with some insurance companies to survey the options available, as my life has changed significantly since I started out with my first car insurance (big city to small town, single to married, apartment street parking to garage parking, from 24 to 32).
I did this because my insurance was coming up for renewal …
This morning, I’m sitting at my computer coding, and I get 4 emails at the same time, about a car insurance quote I had requested (I hadn’t!). A few minutes later my phone rang, someone was calling about my car insurance quote online.
If you know me (most of you don’t), I hate unsolicited phone calls. HATE. I also, for some reason, was on a kick this morning to get off some daily email lists. I do that every 6 months or so.
I decided to check into the emails, and find out it came from a company called NetQuote. The most annoying piece of information I found was that they were selling their free trial “get 15 leads, a $200 value“. NetQuotes is a company that generates leads, and sells them to all sorts of companies … health, car, home, life insurance etc.
This annoyed be because I could imagine why I was getting these unsolicited phone calls and emails. They were making money off it. At 15 leads for $200, that’s $13.33 per lead they are getting paid. I received 4 emails, and a phone call. That’s four or five different leads that were generated, from NOTHING. I didn’t request them, NetQuote probably needed to drum up business. So they faked a submission.
My single faked submission probably “earned” them $60-70. These companies had paid for legitimate leads (like I was 9 months ago).
Looking through my inbox, it seems like this has happened 3 or 4 times so far this year. NetQuote has made $280 by selling leads that didn’t exist, and they did it by selling my time.
This is only for me! I imagine a lot of people are experiencing the same thing!
To be fair, I called up NetQuote to let them know (you can call them too and let them know you didn’t sign up):
1860 Blake Street, Suite 900
Denver, CO 80202
When they answer, remember it’s not their CS rep’s fault, so be polite .. but inform them you didn’t submit a quote, and you don’t want to receive further emails / phone calls.
Most Importantly, don’t use NetQuote
If you’re a company looking for sales leads in insurance … understand you are paying for leads that NetQuote is dreaming up. Not only are the leads false, but consumers are going to consider your correspondences as unsolicited sales calls / emails.
I feel a little better having gotten that off my chest. If you want a car insurance quote, please just contact a few companies directly and ask for their rates, those online forms aren’t accurate at all, and are just teaser ads to get you to call.
Here are some car insurance companies (no, I’m NOT paid to list these, I’m just annoyed at NetQuote — or check out JD Power Car Insurance Ratings, these companies all score 4/5 stars in overall satisfaction):
Amica (I use them currently)