As the web evolves, so does the way people interact with the web. Firefox’s user experience and research teams have been eager to learn about our users’ browsing habits so that we can better design for our users. Lately, Mozillians like Lilian Weng and Jono X have been running some fascinating studies using Test Pilot to determine how, when, and why Firefox users open new tabs. I wanted to note a few key takeaways from their recent study that give us a glimpse into how our users browse (full studies are linked at the bottom of this post).
He includes this helpful graph:
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